Psychology of Social media users

Internet users spend around 135 minutes every day on social media. Around 60% of users admitted to being addicted to social media, whereas 56% are afraid that they will miss something if they don't stay connected with their social networks.

Social media like facebook, twitter, instagram activate our rewarding centres in the brain.

About 68% of people say that they share posts to give others a sense of who they are and what they care about.

And 78% say that they share because it helps them to stay connected with the people.

People like posts on social media to maintain relationships, they can also create reciprocity effects sometimes.

Advantages of social media

One can reach a large audience and connect with them directly. It can be used to explore various cultures and diversities by sitting at one place.

Social media advantages businesses in many ways:

# To know about their customers

# To provide better customer service

# To gain valuable insights about audience

# To get customers perception about their company

# To build your brand

# It helps to drive traffic to website

# One can join it freely and can generate viral content easily

Darkside of social media

50% of them have said that social media makes lives worse, because their self-esteem suffers when they compare their own accomplishments to those of other friends online.

Ways to stop Social media Addiction:

Limit daily usage
Do unfollow guilty pleasures
Try to do something productive
Take a social media detox

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